An all you can eat experiential for Bookatable
Bookatable exist for people to #getoutmore, with promotions and simple ways to find and book restaurant reservations, all over London. We were asked to come up with an experiential activation to generate buzz about their month long, online discount promotion Feast on London.
Feast on London
Playing on the fact that almost everyone, ever, would want an excuse to eat their way around London on the cheap for a month, we put London on a giant dinner plate and asked the public to put a pin-ball where their mouth is.
Turning the Shard into an ice cream wafer, the Globe into a cronut, and the Gherkin…into a gherkin…players had ninety seconds to pin ball their way around London’s delectable districts, racking up as many points as possible as they went.
Bookatable lined up some amazing dining experiences for the highest scoring player each day, with gamers able to track their progress on a live leaderboard via Bookatable social channels.
The experiential ran for two consecutive weeks at London Victoria Station, and London Waterloo, alongside an ATL campaign ‘Be Captain Restaurant’ by M&C Saatchi Accelerator.
How the experiential performed:
212% increase in organic daily bookings
96% increase in organic daily revenue
52% increase in site traffic
190,000 views of social content online