Had enough of unhappy meals?
Bookatable were after a digitally focussed campaign to push bookings during their online month-long promotion, Feast on London.
Whilst Bookatable’s ATL had really landed the joys of dining out, we wanted to put the fun back into finding that perfect dining experience with Bookatable. And with a month long of discounted and promotional menus to explore, there didn’t seem like a better excuse.
Find your Booove
‘Find Your Booove’ is a call to arms for diners to uncover more of what they love, and find their perfect dining experiences, with the help of Bookatable.
The beauty of ‘Booove’ as a totally made up word, is that it can mean whatever we need it to mean to demonstrate how Bookatable connects people with their own, individual and sometimes quirky ‘Booove’ feeling; from that first taste moment, to ambience of that romantic restaurant, to the most exquisitely prepared food you could wish for.
Over a month-long phased campaign, we connected Boove feelings, to Bookatable, to bookings. We started with building curiosity over what this fictional feeling even was, by reminding people of various identifiable ways they may get that ‘Booove’ feeling - from the perfect dining occasions, to reasons to dine out, to food preferences, to tastes etc.
Before pulling Boove moments back into tactical offers and experiences that Bookatable could connect you with, making finding and grabbing your own Booove feeling, almost irresistible.
How the campaign performed:
This was a pitch, the work never quite made it out the door ☹️