Celebrating the childlike spirit that doesn’t know the meaning of the word ‘can’t’
I think Chestnut Tree House is a children’s hospice like no other. They needed their very first campaign that raised the profile of hospice care for children with life-shortening conditions, in and around the local area of East Sussex.
For The Now
What struck me when I visited for the first time, was how unlike it was to anything I associated with the word ‘hospice’. There were children tearing around the place, nooks and crannies to read, dress up and water fight, and staff that were unwavering in their passion to provide the best quality of life imaginable. This was a place where kids should be kids, and any preconceptions about what these kids could, or couldn’t do, was left at the door.
With that in mind, we came up with the campaign ‘For The Now’ – a celebration of the childlike spirit that never misses an opportunity, that is always immersed in the now, and that simply does not know the meaning of the word ‘cant’.
From the families, to the staff, to the corporate sponsors, a broad support network is the beating heart of Chestnut Tree House, so it was important to show how the campaign was relevant to the people that mattered, and how collectively they were all making a difference.
We repurposed pictures, videos, snapchat stories and clips generated over years by the Chestnut Tree House community – at the heart, were the ‘nows’ that have and will continue to keep Chestnut Tree House going.
We ran smaller specific fund-raising creative that drew attention to the difference donations made – from a skydive, to charity shop donations, to volunteering time.
And provided guidance on how the campaign should extend into social, online, and across other collateral for Chestnut Tree House to activate internally.
How the campaign performed:
The campaign has been exceptionally well received.
After an initial scope of one year duration, the campaign is currently being developed to extend for 2019.