Creative agency Collider were rebranding to make sure they were landing their creative offering with prospective clients. As part of this process they had developed a series of brand mantras based on their core company values and ways of working.
They wanted to develop a bank of assets that brought these mantras to life in a playful, fun and creative way, that would be suitable for use across all communication channels; from online, to internal/external documents, to office interiors.
The objectives of Collider
I took the brand mantras and developed a series of animations and statics that used objects (we had no budget to do a proper shoot or use any people) to demonstrate our ways of working. Some were a little abstract, some were more straightforward, but all aimed to show our creative view on sometimes the most mundane aspects of our ways of operating as a company.
The shoot took place in the office over two days, shooting everything as a stop motion animation, that nearly brought on a nervous twitch from needing to keep my hands as steady as they needed to be. Never again.